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Sponsor Media Kit · Q2 2026 · Confidential

The Frontier of Money, Tech, and Independence

Six years. 82 million downloads. 350K newsletter subscribers. Bankless is where curious, high-agency people go to understand what's next — before it becomes obvious. Hosted by David Hoffman and Ryan Sean Adams.

1.1M
Downloads / Mo
350K+
Newsletter Subs
4.5M
Web Impressions / Mo
82M+
Total Downloads

The early adopters you actually want to reach

Bankless listeners are tech-savvy professionals, 25 to 45, above-average to high net worth. They adopt new products before anyone else and pull their teams with them. They've been with us for years — across fintech, AI, SaaS, crypto, and every emerging technology category worth watching.

Founders & Decision-Makers

Engineers, PMs, and startup founders who build for a living — plus executives at Fortune 500 companies who actively listen and engage with our content. They evaluate tools, adopt platforms early, and pull their organizations with them.

High Earners

$100K+ household income. Prime earning years. They pay for software, financial products, and premium consumer goods that give them leverage.

Opinion Leaders

The person in the group chat who shares the link and starts the conversation. They influence purchasing decisions and drive word of mouth across their teams and networks.

Early Adopters

First on new AI tools, first on new fintech products. They test frontier platforms before mainstream adoption — and tell everyone about them.

60+ minute average listen time. This isn't background audio. Your brand lives inside deep, focused attention — the kind that drives action, not just impressions.
Bankless audience world map
18 to 24
6%
25 to 34
28%
35 to 44
35%
45 to 59
24%
60+
7%
Age Distribution
61.5% North America · 21.6% Europe · 9.5% Asia · 5.4% Australia
Geography
Male
92%
Female
6%
Gender

Who shows up on Bankless

VT Vlad Tenev
Vlad Tenev
CEO
Robinhood
MA Marc Andreessen
Marc Andreessen
Cofounder
a16z
RM Robbie Mitchnick
Robbie Mitchnick
Head of Digital Assets
BlackRock
HP Hester Peirce
Hester Peirce
Commissioner
SEC
BA Brian Armstrong
Brian Armstrong
CEO
Coinbase
LA Lyn Alden
Lyn Alden
Macro Analyst
Lyn Alden Investment Strategy
VB Vitalik Buterin
Vitalik Buterin
Cofounder · 5x Guest
Ethereum
TL Tom Lee
Tom Lee
Head of Research
Fundstrat Global Advisors
BJ Bryan Johnson
Bryan Johnson
Founder
Blueprint
MS Michael Selig
Michael Selig
Chair
CFTC

Where AI, fintech, and macro converge

Bankless covers the topics your audience is already thinking about. AI infrastructure, financial regulation, macro markets, and the products reshaping how money and technology work together.

AI & Agents

Regular episodes on autonomous systems, AI infrastructure, and emerging AI applications. Plus Mindshare — our dedicated AI newsletter with 200K+ subscribers.

Macro & Markets

Deep dives with traditional finance voices like Lyn Alden, Tom Lee, and Jim Bianco. Real analysis on rates, equities, and capital flows.

Policy & Regulation

Interviews with sitting SEC commissioners, U.S. senators, and CFTC leadership. When policy moves markets, we're in the room.

Ideas & Culture

Conversations with builders like Bryan Johnson on longevity and Marc Andreessen on technology's future. Bankless goes wherever curious people want to go.

Six years of compounding trust

Bankless isn't a new show riding a wave. It's six years of consistent, independent media that built one of the most loyal audiences in tech. One relationship gets you access to every channel.

Podcast

Monthly Downloads
1.1M
across YouTube, Spotify, Apple Podcasts, and RSS — every month, consistently
YouTube
Video + Audio
550K+
Spotify + RSS
Audio listeners
350K+
Apple Podcasts
Audio listeners
200K+
60+ min
avg listen time / ep
~15
episodes / month
$39
CPM
What sponsors get: 45s host-read promotion on all podcasts, 45s Bankless-produced visual ad roll, rotating logo embedded on podcasts, and links in show notes across all channels.

Newsletter

350K+
subscribers
2.9M
impressions / mo
$32
CPM
39%
open rate
2%
avg CTR
Industry average
21%
Bankless newsletter
39%
What sponsors get: Placement across all 9 weekly newsletters: above-the-fold headline (7–10 words + image) and 45-word detailed copy in each. Plus Twitter shout-outs and custom trackable CTAs.

Website

4.5M
impressions / mo
2K hrs
avg read time / mo
$20
CPM
3%
avg CTR
What sponsors get: Website article placement, website banner, homepage sidebar, exclusive perk for Bankless Citizens (our premium membership community), promoted quest, and custom packages.

Twitter / X

700K+
combined followers
10M
impressions / month

Flexible, or go all-in

Q2 2026 · Slots available now

Buy individual channels or combine them. Every placement includes UTM tracking, custom links, and post-campaign performance reporting. Multi-quarter commitments get 15% off.

What You Get

Across Every Package

Podcast
  • 45s host-read promotion on all podcasts
  • 45s Bankless-produced visual ad roll
  • Rotating logo embedded on podcasts
  • Links in show notes across all channels
Newsletter
  • Placement across all 9 weekly newsletters: above-the-fold headline (7–10 words + image) & 45-word copy in each
  • Delivered to 350K+ subscribers at 39% open rate
  • 2.9M impressions/mo at $32 CPM
  • Twitter shout-outs + custom, trackable CTAs
Website
  • Website article placement & banner
  • Homepage sidebar placement
  • Promoted quest + exclusive perk for Bankless Citizens, our premium membership community (optional)
  • Custom package available
Media Blitz
  • 7 or 15-day blitz across all channels
  • 2–4 sixty-second podcast mentions
  • 3–5 P.S. mentions in newsletters & articles
  • Live stream on X with David & Ryan (15-day)
Choose Your Channel
Newsletter
$23,200
per week
Subscribers
350K+
Open Rate
39%
CPM
$32
2 wk $46,400 · 1 mo $92,800 · Full Q $215K
Website
$22,500
per week
Impressions
4.5M/mo
Avg CTR
3%
CPM
$20
2 wk $45,000 · 1 mo $90,000 · Full Q $215K
Podcast
$42,900
per month
Downloads
1.1M
Episodes
~15/mo
Avg Listen
60+ min
2 wk $21,450 · Full Q Priority $128,700

Built for the AI era

Bankless content is already being consumed and referenced by AI systems at scale. Our platform is optimized for the next generation of discovery — where AI agents recommend, summarize, and surface content on behalf of users.

1.5M
AI-generated requests per month
250K+
AI-generated referrals per month
10K
paid AI content requests per month
Your brand in the AI pipeline. As AI agents increasingly guide discovery and purchasing, Bankless sponsors are positioned inside the content these systems already trust and reference.

Trusted by leading brands

Long-term partnerships with category leaders — from major exchanges to premium consumer brands. Eight Sleep proved the model: this audience converts for products beyond the space we started in.

"When benchmarked against all other media channels, Bankless provided the highest value per $ spent. The team is always super responsive and a pleasure to work with. Highly recommend!"
— Coinbase
"The Bankless team was super collaborative and great to work with. They helped us hit our goal with a top-of-funnel brand awareness campaign, driving solid exposure to a high-quality, crypto-native audience."
— M0

Real numbers from real campaigns

We don't just promise reach — we prove it. Here's what recent sponsors achieved across our channels, from single-week newsletter runs to full multi-channel blitzes.

Mantle
1 Week
7,161
Newsletter Clicks
22,781
Website Clicks
2.59M
Impressions
3.51%
Website CTR
1.9%
Newsletter CTR
Podcast
Celo
1 Month
1.4M
Podcast Downloads
18
Episodes
101
Shownote Clicks
60+ min
Avg. Listen Time
Media Blitz
Morpho
1 Month
742K
Newsletter Impressions
313K
Podcast Impressions
30%
Open Rate
1,045
Newsletter Clicks

Past Sponsor Results

Uniswap
950K
Impressions /wk
1.7%
CTR
Kraken
920K
Impressions /wk
1.2%
CTR
MetaMask
1.1M
Impressions /wk
0.75%
CTR
Podcast
Polygon
5.5M
Impressions Q1 '23
54
Episodes
Arbitrum
18M+
Impressions 2023
162
Episodes
Celo
1.4M+
Impressions 1 Mo
18
Episodes
Media Blitz
Aave
1.1M
Newsletter Impr.
700K
Podcast Impr.
0x
501K
Newsletter Impr.
465K
Podcast Impr.
Morpho
742K
Newsletter Impr.
313K
Podcast Impr.
See What Sponsors Ship

Real ad reads produced for Bankless sponsors — polished, native, and built to convert.

OKX
Coinbase
Uniswap
Eight Sleep
1 / 4

Your customers are already here.

They're early to AI, early to fintech, and early to whatever comes next. Let's talk about reaching them.

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